UI/UX Design

UX design lays the foundation to your product’s success

User experience design ensures that products that are useful, easy to use, and delightful. The user’s experience will increase engagement, improve conversion, and define the overall usage of your product.

UX design can raise conversion rates by as much as 400%

While marketing and advertising draw in customers, good UX keeps your users coming back. Companies who value and invest in UX have seen marked success. Top companies leading in user experience outperformed the S&P index by 35%.

UX design improves both upcoming and existing products

Our UX services can benefit any business with a website or digital platform. From up-and-coming startups to established corporations, UX has the power to optimize your business and unlock it’s true potential. Talk to us to learn more.

Our process

Following the design thinking process, we start by identifying the problem through user research. After persona definition and results analysis, we generate ideas aimed at solving the given point of friction. We then select the most efficient strategies for our approach. Next we design the user interface, test it with target customers, and refine as needed.

From Abstract requirements to Concrete Designs

1. Empathize (Design Analysis)

Our UI/UX Design consultants will conduct interviews to understand the client’s perspective on their requirements, assessment of the client needs and analysis of end user behavior. A considerable effort is also spent on market research, competitor analysis, target industry and trends in that industry. Also gaining different perspectives is equally important, it is one of the reasons why our Design consultants prefer to interview all of client side teams.

2. Define (Information Architecture)

Being the visual team, the fundamental approach of our design consultants is to show a visual representation of what they understand of the client requirements. The aim is to ensure that clients understand the structural design of their applications, the navigation flow and the design theme our consultants are going to follow. Needless to say that this process is collaborative and client inputs are taken at every stage.

3. Ideate, Wireframing & Prototyping

With Information Architecture finalized, our design consultants will ideate on multiple options based on client inputs and build rapid prototype to further help clients understand the final output. Prototyping helps clients ‘visually’ understand how their perception is coming live. Ideating on multiple options helps clients decide which solution is the best. Customer centricity is the key element and each of our prototypes are built accordingly.

4. Visual Design

Design Thinking creates an environment that allows clients to be as inventive as possible, it is an interactive & collaborative way of implementing new ideas with a focus on delivering great user experience. In the final stage, our UI/UX Consultants will start delivering graphic designs based on the final designs selected by clients. The integrated, collaborative effort ensures that client receive designs that are innovative, intuitive, responsive and deliver the best possible experience.

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